Marvel × Clarins

\ Art Direction
\ Packaging
\ Video Production

Clarins, the French beauty brand, together with Marvel, the American comics brand, seemed like an unexpected partnership. However, focusing on female superheroes and the increasing empowering status of women, it was a well-thought-out collaboration to promote a limited series of products for the Chinese market.

The story of using 4 Marvel female superheroes, Black Widow, Captain Marvel, Scarlet Witch, and The Wasp, was brought to life by local influencers. Based on this, we developed very unique packing and gift boxes for this limited series of products.