Desigual

\ Art Direction
\ Social Media
\ Influencers

Desigual is a famous fashion brand but were still focusing on more traditional marketing in China. As the digital landscape in China is very dynamic through tremendous in recent years, the brand needed to find a way to keep up.

I had the opportunity to work closely together with them and help reshape their focus on digital marketing. The project involved managing their official social media accounts such as WeChat and Weibo, and collaborating with influencers to enhance their brand image.