MAC × Rosalia

\ Art Direction
\ Digital

MAC Cosmetics developed a new nail polish collection in collaboration with Rosalia. In order to promote the new collection, an exciting pop-up store opening was scheduled. At the store, there was the opportunity to get an exclusive nail design made by one of the top artists selected.

As there was a show around the pop-up store opening, we helped design a digital experience to promote the store, engaging customers and eventually driving them to book a slot at the pop-up store.